SUSTAINABLE RUBBER PROTOCOL
Campaign made for the sneakers company Veja (Verti in Brazil) to present to the rubber tappers the "Sustainable rubber protocol", a series of practices made to help them produce a feedstock with better quality and preserve the native forest they live in.
EDITORIAL
The briefing for the graphic project was: Short phrases, big letters and lots of illustrations to help the public (that was a very simple comunity) understand all the info, that where very tecnical.
Results
Workshops were held in several Brazilian states where the Amazon Rainforest extends, impacting over 1,500 rubber tappers. 🌳
The Institute for Social Development (IDS) invited me to develop the creative part of the project and transform the content developed by them into a more appropriate language for the extractive families.
I was responsible for assembling and coordinating the creative team that worked with me on the project . In addition to me as a designer, a writer, a narrator and an animator were called in.
