1. Get familiar with the context
Here, big ideas start with a coffee and a chat because, for us, the quality of the conversation makes all the difference. A good design project requires dialogue and collaboration. A big part of our process is dedicated to immersion into the necessities of the client. Following that, we do research to analyze the ideas, the current scenario, and the creative possibilities.
2. Defining the path
Each project challenges us to say something to the world. Our job is to find the best path so that the message transmitted is clear and true to the values of the client. Tools and ideas aren’t in short supply around here, and originality is our strong suit.
3. The ideas take shape
After plenty of conversation and research it’s time to shape the ideas. By now we have already defined the path and it’s time to put the thoughts down on paper, and to put into practice what was imagined. Diverse possibilities are experimented and analyzed until we arrive at a unique result.
4. The time to show the world
Every good idea should be seen and remembered. Each time somebody identifies with what you have to say a new opportunity to relate to the theme emerges. So if you just have one chance to transmit your message to the world, do it in a way that’s unforgettable.
