How about exploring the exuberant biodiversity of the ecosystems that form the Amazon, Caatinga, Cerrado, Atlantic Forest, Pantanal and Pampa?
With this premise, National Geographic Brasil invited us to participate in "Natgeo Ilustra - Biomas", which brought information about Brazilian biomes with testimonies and expert studies. The project has short animations from each biome and a special online page for which we were responsible, with deeper reports, serving as a guide to Brazilian biomes.
With this premise, National Geographic Brasil invited us to participate in "Natgeo Ilustra - Biomas", which brought information about Brazilian biomes with testimonies and expert studies. The project has short animations from each biome and a special online page for which we were responsible, with deeper reports, serving as a guide to Brazilian biomes.
To face this challenge, Grande Circular and Natgeo teams worked in a fluid and collaborative way, which greatly facilitated the process. We designed the pages together, thinking first about the structure, navigation, interactions and arrangement of information through prototypes. After that, we started visual solutions and implementation. The visual language concept created by creative director Keryma Lourenço, who also designed the project and produced the animations, served as a reference for the entire style guide we created for the interface, such as colors, typography and visual elements.
Each biome has cards with information about species of fauna and flora that deserve to be highlighted. We also created infographics for other important information, such as land use and what is left of the native vegetation.
The reports were presented in a simple interface to navigate, with a playful and interactive language. We have recently witnessed an unprecedented destruction of part of Brazilian biomes. Therefore, it is essential to inform and clarify the importance of preserving this biodiversity, which is the great wealth of Brazil. Help by sharing this content! You can visit the special report at the link below.
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Credits:
Head of Creative Services: André Takeda
Creative Director: Alex Mendes
Digital Products Director: Federico Bosch
Digital Senior Manager: Janaína Castro
Art Director & Motion Designer: Keryma Lourenço
Executive Producer & Copywriter: Mariana Balieiro
Copywriter: Ramon Modenesi
Web Producer: Miguel Vilela
Text Editor & Proofreading: Gabriel de Sá
On Air Producer Manager: Estela Garcia
On Air Producer: Natália Janini
On Air Producer Assistant: Marina Acquaviva
On Air Producer Assistant: Giorgia Lyra
Sound Designer: Régis Baba
Voiceover: Maitê Cunha
Video Editor: Marcos Vinicius Petená
Researcher & Reporter: João Paulo Vicente
Head of Creative Services: André Takeda
Creative Director: Alex Mendes
Digital Products Director: Federico Bosch
Digital Senior Manager: Janaína Castro
Art Director & Motion Designer: Keryma Lourenço
Executive Producer & Copywriter: Mariana Balieiro
Copywriter: Ramon Modenesi
Web Producer: Miguel Vilela
Text Editor & Proofreading: Gabriel de Sá
On Air Producer Manager: Estela Garcia
On Air Producer: Natália Janini
On Air Producer Assistant: Marina Acquaviva
On Air Producer Assistant: Giorgia Lyra
Sound Designer: Régis Baba
Voiceover: Maitê Cunha
Video Editor: Marcos Vinicius Petená
Researcher & Reporter: João Paulo Vicente
